Location:


Dates:
Hours:

Opening:


Cité Administrative, Restaurant Hall
rue Royale 204
1000 Brussels
October 24 to December 5, 2003
Monday to Wednesday 11:00-14:00
Thursday-Saturday: 11:00-18:00
October 23, 19:00

Web site : www.imal.org/f2f


F2F: New Media Art from Finland exhibiting in Brussels

Press Release: F2F in Brussels
September 25, 2003

F2F is an acronym used in Internet lingo for non-electronic face to face communication taking place outside the computer medium.

FFVA (New York) and iMAL (Brussels) present F2F Bruxel: New Media Art from Finland, an exhibition exploring various ways of interaction between machines and human beings. The displayed art works allow us to play and throw ourselves into a world of fantasy, but they also provoke us to ponder upon future scenarios related to the computerized tomorrow. Also, some of the major dilemmas we face in our everyday lives today are reflected in the exhibition. These socio-psychological aspects of the contemporary information society include social interaction and personal needs, the possibilities of human-machine communication, as well as consumption and branding.

The works of art featured in F2F have been realized using innovative and advanced technical solutions such as computers with custom sensors and video tracking systems. Interaction between exhibition visitor and computer occurs via devices other than the traditional mouse and keyboard. The exhibition visitor communicates with the computer using, for example, his body movements or a toy bow and arrows. The art works of F2F represent Finland, a country of pioneering performance in the field of wireless communication.

F2F Bruxel presents works from six prominent Finnish new media artists: Hanna Haaslahti (White Square), Juha Huuskonen (mirror++), Teijo Pellinen (Aquarium), Kristian Simolin (hit2Morrow), Tuomo Tammenpää (Brandbody) and Heidi Tikka (Mother, Child). F2F Bruxel has been updated with premiering works from Haaslahti and Tammenpää.

The exhibition in Brussels concludes the nearly two-year-long journey of F2F through the North American Continent. The success of F2F in its previous sites, Los Angeles, Washington DC, Toronto, Montreal and New York, exceeded all expectations. F2F gained such positive and enthusiastic attention in the public and media, that it was invited to exhibit also in Brussels, Belgium.

The F2F catalogue contains commentaries by North American and Finnish scholars and critics. The writers reflect on the challenges and potentials of the contemporary information society, and ponder the role of new media art in it.

F2F Bruxel: New Media Art from Finland exhibition is organized and produced by Finnish Foundation for the Visual Arts (FFVA) in New York and Interactive Media Art Lab (iMal) in Brussels. F2F Bruxel is based on FFVA's initial North American touring exhibition originally realized in partnership with the Embassy of Finland, Washington DC.

F2F Bruxel has been supported by AVEK, City of Brussels, Communauté français and Ministry of Education in Finland, and organized in cooperation with City of Brussels as part of festival MaïS and the Finnish Cultural Institute for Benelux.

The original North American tour of F2F: New Media Art from Finland was made possible by Sonera, Unisys and William and Gloria Jackson. Additional funding was provided by Apple Finland, the Arts Council of Finland, DPS Inc. and Ministry for Foreign Affairs in Finland.

For more information about F2F Bruxel, please contact Yves Bernard, Director, iMAL, tel: +32 2 213 37 10, yb@imal.org Irma Hjelt, Director, Finnish Cultural Institute for Benelux, tel: +32 3 231 87 51, irma.hjelt@finncult.be or Juulia Kauste, Executive Director, Finnish Foundation for the Visual Arts, tel. +1-212-674 5570, ffvanyc@aol.com. Visit also the exhibition website at www.f2fmedia.net
and www.imal.org/f2f.